Custom Installer
Embedded Files
Desktop Design, Web Design
Custom Installer is a solution 100% roll out for launch in 2024 to largely improve consistency and decrease user drop off rate before onboarding experience. This project unified our PC products and improved the onboarding experience dramatically which led to +34% growth in gameplay time.
01
Product excellence
Keep improving the quality of users’ experience of Google Play Games installation process with a more polished visual (branding)
02
Game centric context
Reduce users’ confusion with game centric flow by offering a more game specific installing process (custom installer)
03
User Feedbacks
Provide a more transparent flow what to expect and empower users to be able to configure Google Play Games during installation
04
Legal challenge
Solve the challenge of various displayed legal information across surfaces and drive a more cohesive experience
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