Define a Unified Badging System across Search, Ads and Commerce

What we already know today is each product area shares highlight badges use case. Highlight badges are badges that visually draw users’ attention and clues them into something special or unique. Highlight badges are meaningful insights that help users make a decision.

But what we don't know is many other undefined badges across Commerce, Ads and Search surfaces. Thus in this project, I conduct audit across all CAS surfaces to help us scope and reconfirm:  

• What’s the scope Should there be a new CAS system level “highlight badge” definition that we want to be focused on?

• What’s in scope What else on CAS can be considered as highlight badges (though they might visually look different but functionally the same, e.g flyout functions same as shopping acquisition badges)?

• What’s out of scope What are not highlight badges (though they visually look similar but functionally different, e.g various price labels on Travel today)?

After the audit, we will summarize each badge use case to categorize them into different types, then further define badging system guideline.