Games Growth from Mobile Play Store
Games Growth from Mobile Play Store
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Design Visioning, Desktop Design, Web Design, Visual Design
This project synthesized the data which was sourced from Open Beta funnel report in 2022 and discussed on how current product solutions impact user flow so to business revenue. With the learnings from our previous year analytics, I proposed two focus areas (1) Shorten the funnel during user consideration stage; (2) Solving crossing-chasm problem and raised up questions around solving our problems with more effectiveness and efficiency.
HMW increase product appeal to convince users to try B* during their consideration?
HMW motivate dropped users to return and complete the journey?
HMW leverage B* advocators and social to build a more effective user acquisition cycle?
Examples
Excites users with more compelling content.
Leverage video to lean into a richer content end of the spectrum to attract gamers.
Leverage less ads-like content to be enlightening & trustful
Connect Google Play Games benefits with users’ needs in gaming and offer them new perspective of gameplay. Could leverage content from YT, Reddit etc.
Speak to gaming experience which matters to users.
No matter power users or puzzlers, the core thing they care about is gaming experience and how we could help keep optimizing it for users.
Make users feel inviting & special.
Instead of letting users jumping into conversion stage, provide enticing content for them to consider trail.
Understand a user’s real needs and interests.
Ask users what they value before delivering the message will increase conversion success
Incentivize, remind and facilitate users finish the journey.
Enrich and reward gamers' post-install engagement.
Let dropped off users know what they cared has been updated. Could be feature updates or new games that a user already owned got released.
Encourage friend referral. For B* gamers, refer a friend, both will get $2 off in-game purchase on PC when the friend signing into B* first time
Content from friends. Display friends recommendations to non-B* users
Page updated
Google Sites
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