Google Play Points on PC: Play Games Loyalty vision & concept
Google Play Points on PC: Play Games Loyalty vision & concept
Design Visioning, Desktop Design, Web Design, Visual Design
Goal To help Play Games users to be (1) more engaged in an aspirational and joyful cross-platform gaming experience. Drive Play Games (2) revenue, MAU and continue (3) expand our user population.
Strategy Today GPP has a 175M membership size across 35 markets, hundreds of titles signed and ~70% courage of Play spend and 80% of Android HVU enrolled in GPP. For HVUs in top 3 markets, the benefit is up to 4% increase in platform retention. Enable Play Loyalty mechanics across Play Games surfaces on both PC and Websky with a cohesive points experience by leveraging our proven GPP model on Play Store.