Google Play Points on PC: Play Games Loyalty vision & concept

Strategy Today GPP has a 175M membership size across 35 markets, hundreds of titles signed and ~70% courage of Play spend and 80% of Android HVU enrolled in GPP. For HVUs in top 3 markets, the benefit is up to 4% increase in platform retention. Enable Play Loyalty mechanics across Play Games surfaces on both PC and Websky with a cohesive points experience by leveraging our proven GPP model on Play Store.