I lead UX for Google Play Games Growth. My primary responsibilities is to achieve continuous success of increasing Google Play Games awareness and get more new users to drive revenue for Play.

I also consult Go-to-Market Team on branding standards and Product Excellence. As a steward of the Visual Style Guide, guide partner teams to maintain consistent branding, quality, and clear messaging across the GTM ecosystem (marketing, merch, growth, etc).  

I lead UX Google Search ads Format guideline definition work and work with over 12 product areas / teams across 17 Google core search surfaces to drive UI and experience consistency for users and customers' trust in Google.

Designed key features end to end while leading and prioritizing design work for 5 designers on the team. Transformed a fragmented set of communication features into a robust social gaming service for EA's new branding platform, EA App. The Beta version tested gaming session through socializing increase from 15% to 32%.

Continued to iterate on social strategy within a live service environment to further strengthen player connectivity and set up design strategies to migrate from old Origin Premium to new EA Play  branding for social gaming monetization.

• Created design solution for new subscription 30-day trial for 2020 holiday season

• Led design for EA App settings, including profile, notification, parental control etc features

• Concept design for cross-play social gaming

Established and redesigned the information architecture for Webex Teams mobile. Crafted the meeting and messaging experiences for several Webex services and platforms. Innovated and released new conceptual design for WebEx Meetings mobile.